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As it was our first time at Cable Congress and first shot at exhibiting, we thought we'd get a rundown of events, as well as some thoughts on the topics raised in the conference from a member of our Sales and Marketing Team, Craig Maxwell-Brown.
Q: Craig, seamless customer service was high on the agenda at the show, what do
you think this means for operators and customers alike?
Craig: It means that the customer has a consistent service with one operator, no matter what device or service they are using. For example, they watch TV on their mobile using their wifi, but carry on watching that show, with the same provider, when they leave the house, using their LTE service.
For the customer all their needs are provided in a simple way and billed for by one provider. For the operator it provides greater customer stickiness and increased take-up of new services. This all helps to increase ARPU at a time when the industry is seeing it strained. In order to successfully monetise, operators must ensure they have the systems that can provide tailored and unique offerings.
Q: One of the key issues raised at the show was the need for cable operators to expand into mobile. What were highlighted as the main challenges for this transition?
Craig: Well, this was a very vocalised point at this year's conference. It very much links back to the previous point about providing customers with that seamless service. It is a must for operators, so they can remain competitive as the lines between telecommunications and cable becomes more blurred, but moving into this space certainly has its challenges.
A key IT consideration is the ability of their BSS systems to handle the complexities that mobile offerings bring. But investment is crucial. Providing quad-play bundles and packages will be vital for operators to differentiate themselves and to retain customers as telecomms operators look to compete in the video market.
Craig: It means that the customer has a consistent service with one operator, no matter what device or service they are using. For example, they watch TV on their mobile using their wifi, but carry on watching that show, with the same provider, when they leave the house, using their LTE service.
For the customer all their needs are provided in a simple way and billed for by one provider. For the operator it provides greater customer stickiness and increased take-up of new services. This all helps to increase ARPU at a time when the industry is seeing it strained. In order to successfully monetise, operators must ensure they have the systems that can provide tailored and unique offerings.
Q: One of the key issues raised at the show was the need for cable operators to expand into mobile. What were highlighted as the main challenges for this transition?
Craig: Well, this was a very vocalised point at this year's conference. It very much links back to the previous point about providing customers with that seamless service. It is a must for operators, so they can remain competitive as the lines between telecommunications and cable becomes more blurred, but moving into this space certainly has its challenges.
A key IT consideration is the ability of their BSS systems to handle the complexities that mobile offerings bring. But investment is crucial. Providing quad-play bundles and packages will be vital for operators to differentiate themselves and to retain customers as telecomms operators look to compete in the video market.
Q: Are
there any other topics/talks that really stood out for you at the show?
Craig: There was an excellent talk by Jordan Casey, a 14 year-old Irish lad who is running two companies. He has a great attitude towards work, and his studies, and it was inspiring to hear the unique challenges that he faces as a young entrepreneur.
Craig: There was an excellent talk by Jordan Casey, a 14 year-old Irish lad who is running two companies. He has a great attitude towards work, and his studies, and it was inspiring to hear the unique challenges that he faces as a young entrepreneur.
Q: How
would you summarise Cable Congress for both you and CoralTree?
Craig: It was useful insight for CoralTree. The issues raised in the conference confirmed that our development spend into our BSS portfolio daVinci is correct and will also help to shape where we focus our efforts on in the future. We were pleased to confirm that we have a competitive solution that can help operators combat issues and take advantage of market opportunities.
Q: Finally, a more light hearted
question - what are your thoughts on Amsterdam as a city and a venue?
Craig: bikes, bikes, and more bikes! Amsterdam is a fantastic city, with great beer and that brilliant continental atmosphere - which really finds its way into the show. I'd have no qualms about going back there again!
CoralTree's next show will be TM Forum Live in June 2014. You can read more about CoralTree and CoralTree's daVinci BSS here: http://www.coraltreesystems.com/products
Craig: bikes, bikes, and more bikes! Amsterdam is a fantastic city, with great beer and that brilliant continental atmosphere - which really finds its way into the show. I'd have no qualms about going back there again!
CoralTree's next show will be TM Forum Live in June 2014. You can read more about CoralTree and CoralTree's daVinci BSS here: http://www.coraltreesystems.com/products
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