Expectations that have sped ahead: efficiency is crucial

In this fast paced society in which we live, we expect everything to work, and work quickly. When a customer orders a new package, or wants a new service – your BSS systems should work seamlessly, quickly confirming the order and putting into action the necessary steps to deliver. This efficiency of delivery is the expectation by both consumers and businesses alike.

Efficiency is core to how a business should operate and technology should aid this, not hinder. The goal of CRM, billing or order processing system is to manage the customer seamlessly through the required steps, in the shortest possible time for both the customer and the agent.

Old systems tire with the test of time

Traditional BSS systems were not built to cope with the technology of today. They have been built up over many years, by patching software together. The result is an unstable and inefficient system, based on something that was designed many years ago.

Operational efficiencies

Next generation BSS solutions provide a more robust and reliable solution. Traditional systems have a tendency to crash and encounter issues. Any system downtime creates customer frustration and an unmotivated workforce. Further benefits of modern BSS systems are reaped from their support of quad play services, joining up the customer data into one view, as well as providing a speedy service. These all create operational efficiencies, keeping costs low and productivity high. 

A single view of customer data enables opportunities for analysis, enabling operators to be far more adventurous when it comes to package and service offerings, as well as providing the customer a better service. Knowing they have a system that can handle more complex services helps increase customer retention and new customer uptake.

There are no questions about the advantages of advanced BSS solutions, but why should providers invest? Without development of the core functions in delivery to a customer, churn is inevitable. Future technologies will be unsupported and those companies will be uncompetitive in the marketplace. In order to survive in this tough society, speed through operational efficiency is crucial.

CoralTree Systems is a leading provider of innovative BSS solutions, whose clients include some of the market’s leading communications operators. 

You can find out more at our website www.CoralTreeSystems.com

This blog was written by Natasha Geldard, Marketing Consultant for CoralTree.